How This Indore-Based Company Helping Businesses Unlock The Power Of Their Data

Intellicus Technologies is a leading player in the field of Business Intelligence, specializing in innovative solutions that empower organizations to extract actionable insights from their data. Intellicus is a business intelligence and data analytics platform, services and solutions provider for enterprises that offers embedded Business intelligence (BI) capabilities for software vendors. The end-to-end, full-stack platform delivers actionable insights to industry leaders. Intellicus’ self-serve analytics and dashboards assist business users in making data-driven decisions through end-to-end data integration, OLAP, multi-dimensional data warehouses and auto ML/AI-based what-if predictions.

In an exclusive interview to Bizz Buzz, Noida-based company's spokesperson Anurag Sanghai, Principal Solutions Architect, Intellicus Technologies said they strongly believe that the fast-developing AI is bringing sea-change in Business Intelligence in the data-driven deep-tech world.

Proudly made in India, Intellicus Technologies has partnered with 17,000 enterprises, ISVs and SMEs since 2004. Over half the Fortune 100 companies in the BPO, healthcare, retail, FMCG, manufacturing, human resources, and logistics use Intellicus for data they can trust, he stated.

AI is increasingly becoming a game-changer in business intelligence - how does Intellicus integrate AI to provide real-time insights that can help leaders make better decisions?

AI is transforming business intelligence. At Intellicus, we understand this and are innovating ways to integrate AI into the data journey. Our goal is to empower leaders to explore data and make informed decisions. Through Gen AI-powered conversational analytics and AutoML-driven predictive analytics, Intellicus delivers actionable insights for enterprise decision-making.   

Key features we offer are:  1. Machine Learning and Advanced Analytics: Intellicus uses machine learning algorithms to analyze historical data and forecast trends like sales projections and customer behavior. The platform also supports advanced analytics through R and Python integrations, allowing users to build predictive models directly and quickly.   2. Conversational BI: Intellicus offers conversational BI capabilities, enabling users to interact with data via natural language queries, making data exploration more intuitive. They can ask questions and get fast, contextually relevant and correct answers every time. 3. Scenario Analysis: Our what-if analysis feature lets organizations simulate scenarios and their potential outcomes, which is quite crucial for strategic planning.   

Many organizations face challenges when incorporating AI into their business intelligence systems. What are the common obstacles, and how does Intellicus help overcome them?

Challenges in integrating AI into business intelligence systems range from limited data literacy to integration issues and concerns about data governance and security. A major hurdle is acquiring the right talent and empowering teams with the right solutions for faster and smoother AI adoption.   

Intellicus addresses these obstacles by providing a self-service platform that democratizes access to AI-driven insights for both data scientists and non-technical users. Our features include automated exploratory data analysis (EDA), AutoML capabilities, and conversational BI, which facilitate intuitive data interactions.   

To further support organizations, we offer professional services that connect them with data scientists who can implement innovative AI solutions. Our robust governance tools ensure data integrity and compliance, while community resources and training foster a culture of data literacy, empowering organizations to effectively leverage AI for enhanced decision-making. 

Intellicus has been a trusted partner for over 17,000 enterprises. What makes your platform stand out in an evolving and competitive BI landscape?

Intellicus' success is rooted in a deep commitment to empowering all users in an enterprise to see and understand data, regardless of their technical skill level. The BI landscape is undoubtedly competitive as you said. To cope with it, organizations must navigate an ever-growing volume of data and their changing needs for analytics. Amid all this, our platform's flexibility and ease of use are crucial differentiators. We offer powerful visual analytics that enables users to create insightful and interactive reports quickly, and this helps in building a data-driven culture within organizations.   

Our platform supports a comprehensive BI lifecycle—from data preparation to exploration to storytelling—making it adaptable to any organization’s unique needs. This holistic approach allows businesses to derive meaningful insights and effectively communicate their findings across teams.   

Intellicus also stands out by continuously enhancing our platform to meet evolving industry needs, equipping users with the latest technology to make informed decisions and drive business success, ultimately ensuring their satisfaction and success. 

The shift from traditional BI to AI-powered, predictive analytics is significant. How reliable are these AI predictions in shaping future business strategies?

The reliability of AI-powered predictive analytics is dependent on multiple factors. It might change due to data quality, context and model transparency. At Intellicus, we emphasize these critical aspects by enabling organizations to utilize their existing data governance frameworks and providing clear, interpretable insights within the BI workflow.   

Our integrated predictive capabilities facilitate step-by-step analysis, allowing users to conduct Exploratory Data Analysis (EDA) to understand data patterns and trends thoroughly.

This process is complemented by controlled automation, which streamlines repetitive tasks while maintaining user oversight, ensuring that critical analysis remains intact.  Users can easily identify the factors driving predictions and validate insights in real time. This boosts their confidence in strategic planning efforts.

While AI predictions are not infallible, robust practices in data stewardship and model validation make them a reliable resource for developing forward-looking strategies and empowering leaders to make informed, data-driven decisions. 

Self-serve analytics is not just about data access but also about empowering teams to make faster, data-driven decisions. How does Intellicus ensure that even non-technical users can leverage advanced analytics without depending on IT teams?

Intellicus is designed with user-friendliness at its core, featuring intuitive drag-and-drop interfaces and conversational BI capabilities that simplify analytics. Business users can easily ask questions and get insights using natural language input, and they don’t need any technical skills for that.   In addition, we provide intuitive visualizations and leverage Gen AI for automated insights delivery to simplify complex data for quick decision-making. Our guided analytics enable users to easily identify trends and patterns, making advanced analytics accessible to all. This democratization empowers teams to make faster, informed decisions, allowing IT to focus on higher-value tasks and fostering a data-driven culture where every member can contribute to strategic initiatives. 

As AI continues to evolve, how do you see its role shaping the future of business intelligence and analytics, particularly for business leaders who need to stay ahead of market trends?

By identifying patterns in vast amounts of data and generating predictive insights, AI enables leaders to anticipate changes in market dynamics or customer preferences and respond proactively. In the future, we see AI supporting a shift toward prescriptive analytics, where leaders are not just informed of what might happen but also get recommendations as to what they can do to avert any crisis or overcome any challenge.   

Intellicus has been at the forefront of BI solutions for many years. How has your approach to business intelligence evolved, and what future developments can users expect, particularly in the areas of AI and self-serve analytics?

Our approach to BI has evolved significantly, shifting from a primary focus on visualization to a strong emphasis on AI and ML as essential components of the overall BI experience. We have enhanced our platform to make advanced analytics more accessible and to deliver intelligent, contextual insights to every user in an enterprise. Looking ahead, users can anticipate deeper

AI integration, where they can talk to their data using simple terms and expect accurate and consistent answers to any query.

We are also focused on enabling users to interact with data more intuitively, facilitating root cause analysis to uncover underlying issues. Additionally, our emphasis on delivering prescriptive analytics and real-time insights will empower teams to share information seamlessly and make informed, collective decisions that drive impactful outcomes. As we continue to innovate, our goal is to empower individuals with data, making BI a catalyst for success in an increasingly AI-driven world.